As reported by Daily Mail, Beyoncé is reportedly enjoying a monumental financial windfall following her halftime performance during Netflix's NFL Christmas Day doubleheader, raking in an impressive $20 million for merely 13 minutes of entertainment.
The music superstar graced the NRG Stadium stage in her hometown of Houston, sharing the spotlight with notable special guests including Shaboozey, Post Malone, and her 12-year-old daughter, Blue Ivy. Their performance took place at the midway point of the Ravens' decisive victory over the Texans.
While reports suggest that Beyoncé is earning over $1 million per minute for her Netflix appearance, this figure remains unverified by either the streaming platform or the iconic performer known for hits like "Cowboy Carter." The $20 million estimate has surfaced on social media, with numerous individuals claiming it is part of a broader agreement between Beyoncé and Netflix.
Responses to her halftime show have sparked debate among football fans online, with some asserting that her performance was deserving of a Super Bowl stage rather than a regular season game.
Beyoncé’s lucrative halftime show comes in the midst of a three-project collaboration with Netflix, a deal she inked back in 2019. With two-thirds of that arrangement now completed, the first installment was a documentary capturing her spectacular 2019 performance at Coachella, which netted her another $20 million.
As she stands poised to embark on the final leg of this $60 million deal, the specifics surrounding the concluding project remain uncertain; however, fans are hoping for an encore during Netflix's next NFL event.
The Christmas performance marked Beyoncé's first live appearance since the conclusion of her highly acclaimed Renaissance World Tour, which ended in October 2023 at Arrowhead Stadium in Kansas City, Missouri. Notably, this halftime show was her third major performance during an NFL game. Previously, she headlined the Super Bowl halftime show solo in 2013 and appeared as a special guest alongside Bruno Mars during Coldplay's halftime show three years later.
It is essential to note that Super Bowl halftime performers do not receive payment for their appearances, instead capitalizing on the massive exposure garnered from an audience of approximately 100 million viewers worldwide. Since 2020, her husband, Jay-Z has taken on the role of executive producer for the Super Bowl halftime show.
In addition, a source close to Beyoncé revealed to The Sun on Monday that she is expected to announce her next series of concerts in the coming weeks, with plans for the tour to kick off in Los Angeles come March.
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