According to a report from Billboard, Sean “Diddy” Combs has intentions to create an alliance with media powerhouse Tyler Perry.
In an interview with Billboard, Diddy shared his aspiration to join forces.
In early summer 2023, reports were making their rounds, and word was Diddy, by way of Revolt, award-winning filmmaker Tyler Perry and Entertainment Studios founder Byron Allen were all seeking a majority stake in BET. In a new interview with Billboard on September 13th, Diddy made it known that he was still interested in collaborating with Perry and Allen in some capacity.
In reference to Revolt, which is approaching its 10-year anniversary this year, Diddy stated, “As far as our business strategy, we’re in acquisition mode to really build a Black-owned media conglomerate. That’s why we were looking at BET and at a couple of other businesses.”
He went on further to state, “BET is definitely the mecca, the originator of Black media, and still is…. We’re not going to be able to reach our highest level of success in the media world, like a Rupert Murdoch, if we don’t unify. Like me, Tyler Perry and Byron Allen. We have a responsibility because it’s like 15 of us getting money, but 10 billion people in the world.”
But by the close of summer 2023, on August 16th, Paramount moved away from their plans to sell their majority stake in BET.
Diddy’s expression on unification comes along with his understanding that diversity in the music industry has “gotten worse” since #TheShowMustBePaused.
“It’s all a bunch of bullsh*t. Diversity isn’t about inclusion; diversity is about sharing power. And nothing has changed. It’s gotten worse,” he said.
“We have some representation … Shout out and all due respect to everybody that’s in power. But [for most people], there’s still somebody over them, a white man that they have to get permission from to do something. And it’s always been the same, no matter what the industry.”
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