As reported by ESSENCE, NBA All-Star Stephon Marbury is stepping into uncharted territory with the recent launch of Chamelo Eyewear, billed as the world’s first instant color-changing sunglasses, according to a news release shared with ESSENCE.
The groundbreaking eyewear features instant tint and color-changing lenses that empower consumers to adapt to various environments on the fly.
Reid Covington, CEO of Chamelo, highlighted the company's mission to revolutionize the eyewear industry, stating, "The eyewear industry is built on outdated tech and smart eyewear has historically scared off consumers with impractical designs and lack of genuinely useful features." Covington added, "At Chamelo, we’re excited to lead the industry in bringing cutting-edge first-to-market technology to consumers and offering a level of customization and versatility never before seen in eyewear. From our Dusk™ instant electronic tint adjustable lenses to our Prismatic™ color-changing lenses, Chamelo empowers users to see clearly in changing light conditions and uniquely express themselves. Throw in world-class audio and you have a fun, feature-packed wearable that looks and feels like a stylish pair of designer shades. You’ll never want to take them off (and you won’t need to)."
The Chamelo eyewear line is priced between $199 and $385 and includes three distinct styles in its introductory range.
Stephon Marbury, Chief Brand Officer of Chamelo, expressed his enthusiasm for the innovative eyewear: “Be different. See different. That’s the ethos we live by at Chamelo. I’m excited to be involved in bringing a new wave of sunglasses to market that not only elevate style but also bring never-before-seen innovation and functionality to eyewear.”
Chamelo’s three collections, including a frame designed by Stephon Marbury, are set to hit the market later this year.
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