As reported by VIBE, Rihanna's FENTY x PUMA Creeper Phatty collection has made its way to the fashion scene yet again. The fashion and beauty mogul recently celebrated the launch of the latest earth-tone iteration of the best-selling sneaker in London on April 17. The occasion was graced by some of the UK's most prominent influencers and public figures, including Arya Starr, Mahalia, and Bree Runway, among others.
The Barbadian singer dazzled in a monochromatic outfit and debuted a new honey blonde hairdo. While representing her family, she wore her partner A$AP Rocky's iconic "Grim" ring and a "Mom" signature ring. The FENTY x PUMA Phatty Earth Tone Creeper is a unique and not-so-basic neutral sneaker with gold adornments. The new collection features three distinct colorways: totally taupe, green fog, and warm white. According to Puma, the taupe and warm white shades serve as everyday staples, while the green fog represents wisdom and intelligence, "delivering both power and trend."
Philippa Price shot the campaign, which highlights the idea of doing something without being noticed. The campaign is a “dynamic exploration of the art of camouflage through carefully composed tone-on-tone imagery.”
The taupe colorway is currently available on Puma's official website, while the other two colors will be released on April 25th at 10 a.m. ET online and at retailers worldwide.
The Fenty x Puma Phatty Creeper made its debut in 2023, marking Rihanna's return to business with Puma. It is a "bigger, badder, bolder" version of the OG Creeper from 2015. Rihanna was first named Puma's creative director in 2014, and they announced their collaboration Fenty x Puma in 2016. Rihanna and Puma parted ways in 2018 before coming together again in early 2023 via a simple post from Puma's CEO Arne Freundt that read, "She's back."
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