As announced on the official NBA website, on October 2nd, the Hornets Sports & Entertainment announced a monumental, first-of-its-kind partnership with Feastables, a snack brand created by YouTube sensation Jimmy “MrBeast” Donaldson. The collaboration designates the company as the Official Jersey Patch Partner of the Charlotte Hornets. Per terms of the deal, the Feastables logo will appear on all Hornets uniforms, as well as the uniforms of the Greensboro Swarm and both the virtual and physical uniforms of Hornets Venom GT, the organization’s NBA G League and NBA 2K League affiliates. Feastables also becomes an Official Partner of the Greensboro Swarm and Hornets Venom GT.
The partnership is a first-ever collaboration between a creator-led brand and an NBA franchise.
“We are thrilled to welcome Feastables and North Carolina native MrBeast into our Hornets family,” said Hornets Sports & Entertainment President & Vice Chairman Fred Whitfield. “We are excited to have this opportunity to introduce MrBeast’s fans to the Hornets and the Feastables brand to NBA fans around the world through our jersey patch. We are confident this innovative, new partnership will be significantly beneficial for everyone involved.”
Alongside having the Feastables logo on each of the teams’ uniforms, other notable aspects of the partnership include Feastables branding on the media backdrops for all Hornets media coverage from press conferences to interviews. The brands will also work together on digital media, content and marketing opportunities.
“This partnership is a first of its kind, and I am excited to see how creator-brands and the NBA continue to work together into the future,” said Feastables’ Reed Duchscher. “The Hornets are obviously one of the most exciting teams in the NBA and are a favorite among young people, so Feastables could not be more excited to partner.”
The Hornets Fan Shop and HornetsFanShop.com will exclusively be where fans can purchase Hornets jerseys with the Feastables patch anywhere in the world. In weeks to come, the Hornets Fan Shop will feature the patch on current Jordan Brand Swingman jerseys, while HornetsFanShop.com will initially offer the patch on adult versions of the teal Icon Edition Jordan Brand Swingman jersey with the possibility to include more
offerings in the future.
The announcement also marks the launching of Feastables’ revised brand design, which will be seen on new products arriving in stores across America and other countries throughout the end of this year.
MrBeast is the most-subscribed individual YouTuber in the world with more than 187 million subscribers and is in the top five on TikTok with more than 87 million followers. He has over 350 million combined followers on YouTube, TikTok, Instagram and Twitter.
In the NBA’s excitement and celebration of this partnership, they are giving fans an opportunity to win a jersey of their own.
For a chance to win a Hornets jersey with the new Feastables patch, you can sign up here.
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