As reported by The Hollywood Reporter, Will Smith has announced a new distribution deal, signaling his return to the music scene. The Grammy-winning artist and Oscar-winning actor has signed with the independent frontline label SLANG, under the leadership of music executive Rene McLean, partner and founding advisor of Influence Media Partners. Among SLANG's roster are Grammy-winning producer-songwriter Camper, chart-topping producer 30 Roc, and acts like rapper-singer Leaf, music duo The Underachievers, rapper Truththebull, artist-songwriter-producer Isaia Huron, and underground rapper RY XP.
McLean expressed his enthusiasm about the partnership, stating, "I’m proud to lead SLANG’s efforts to partner with quality artists and invest in their growth, regardless of genre or where they are in their respective careers." He emphasized SLANG's commitment to supporting its artists. McLean's previous work includes leading catalog acquisition deals for Grammy-winning artist Future, hit songwriter-producer-engineer Tyler Johnson, and Latin producer Tainy.
At the recent BET Awards, Smith delivered an inspiring performance of his song "You Can Make It," accompanied by the Sunday Service Choir and R&B singer Friday. The performance, which also featured gospel star Kirk Franklin, was set against a circle of fire and a downpour of rain. Smith's message centered on resilience and the inherent opportunities within life's challenges. Reflecting on the performance, Smith shared, "Nobody gets an easy ride. We all have a cross to bear, but there’s wisdom in the fire, and every moment is an opportunity. Embrace the journey."
Smith's musical journey began in 1987 with the release of the album Rock the House as part of the duo DJ Jazzy Jeff & the Fresh Prince. The duo achieved success with hits like "Summertime" and "Parents Just Don’t Understand," which earned the first-ever rap Grammy in 1989. Smith later pursued a solo career, achieving chart-topping success with hits like "Wild Wild West" and "Gettin’ Jiggy Wit It," both of which earned him Grammy awards.
While his last album was Lost and Found in 2005, Smith has remained active in music through various collaborations, including working with artists such as Marc Anthony, Nicky Jam, and his son, Jaden Smith. Smith also collaborated with Sean Paul on the soundtrack for the recent film Bad Boys: Ride or Die.
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